Click to expand.What level of profit would no longer count as greedy? What fee structure would also not count as greedy?įirst, what is Apple's gross profit margin on the App Store? Second, what is Apple's net profit margin on the App Store? What profit margin (gross and net) is appropriate? Why is that level appropriate? If Apple has a lower App Store profit margin, is it acceptable to raise margins elsewhere to make up for it? If not, why? What company-wide profit margin (gross and net) is appropriate (i.e., no longer "greedy")?
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